Chad Peace
Chad Peace is an attorney and president of IVC Media, a binational digital communications firm that develops strategic campaigns for political, nonprofit, and corporate clients. He has worked extensively on election system reform in California, including helping advance the state’s nonpartisan top two primary and authoring San Diego’s Measure K, which established general election runoffs for local offices. Admitted to practice in California and multiple federal jurisdictions including SCOTUS, Chad brings a legal, analytical, and communications-centered perspective to issues involving voter participation, structural reform, and the mechanics of modern elections.
Chad's work focuses on how system design influences outcomes, and how reforms can give independent minded voters a more meaningful voice.
Articles by Chad
California’s Governor Race Is a Democratic Nightmare, But There’s One Easy Fix
A new Emerson College poll of California’s 2026 governor’s race confirms what many election observers have suspected. California is entering a high stakes primary season with no clear front runners, a crowded field, and an election system where the outcome often depends less on voter preference and more on mathematical luck....
05 Dec, 2025
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4 min read
Gerrymandering, California, and a Fight the Democrats Can Only Lose
California Democrats are getting ready for a fight they can’t win. And taxpayers will foot the bill for the privilege....
11 Aug, 2025
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5 min read
Don’t Blame Trump for Playing the Gerrymandering Game So Loudly
Gerrymandering wasn’t invented by Trump. It predates most states in the union. It’s named after Elbridge Gerry, who sliced up Massachusetts in 1812 to help his party, leaving behind a district so distorted it looked like a salamander....
08 Aug, 2025
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3 min read
Democrats Might Embrace Voter ID, To Kill the Nonpartisan Primary
California’s nonpartisan top-two primary and independent redistricting commission are widely viewed as two of the most voter-centric reforms in modern American politics. Yet new polling in the field suggests a push to roll both reforms back, and the strategy behind that effort is telling....
25 Jul, 2025
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3 min read
Beyond Ranked Choice Voting: How We Count The Votes Matters
Ranked choice voting keeps winning headlines. New York City uses it in primaries, Maine uses it statewide, Alaska uses it with a nonpartisan primary, and advocates from Better Choices are pushing for more consensus....
24 Jul, 2025
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5 min read
Want Fair Elections in New York City? Ranked Choice Isn’t Enough Without Open Primaries
A lot of people are talking about democracy reform in New York City, especially since the implementation of ranked choice voting. But while ranked choice voting in party primaries is novel, let’s be honest: it’s not “small-d” democratic. The fact is, the general election still uses a plurality voting system, which means candidates don’t need to win a majority, they just need more votes than anyone else....
28 May, 2025
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4 min read
More Than a Uniform: Remembering Annie Covarrubias and the Crisis Facing Correctional Officers
Last week, California Department of Corrections and Rehabilitation (CDCR) officials announced the sudden passing of Annie Covarrubias, a correctional officer at the Correctional Training Facility (CTF) in Soledad. She was 35 years old. In the words of her colleagues, Annie was a “dependable, professional, and kind” officer, known for her dedication to both her peers and the incarcerated individuals she worked with every day....
20 May, 2025
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2 min read
Cross-Border Healthcare: A Complex Problem Meets a Bipartisan Solution
While healthcare in California has seen massive investments in coverage and access, these gains often mean little to border residents who split time, family, or even residency across two countries...
30 Apr, 2025
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3 min read
10 Members of US Congress and Senate Who Don’t Follow Party Marching Orders
Independence means different things to different people. For us, it means more than rejecting party lines; it means thinking for yourself, being accountable to principles and constituents, and resisting the pressures of partisan orthodoxy....
30 Apr, 2025
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6 min read