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What 'Brand' do Trump, Cruz, and Millennials Have in Common?

by T.J. O'Hara, published

In this edition of Deconstructed, TJ O'Hara chats with Bonnie Siegel, founder of Political Branding Associates. A well-known and respected brand strategist, Bonnie has more than 30 years experience bringing brands to market, dedicating her career to bringing brand strategy to life through consulting and mentoring executives and their teams. The two deconstruct the effects political branding has on campaigning in the digital age.

Check out Bonnie's work here.

And follow her on social media:

TWITTER: BonnieSiegelPBA or PBABranding

FACEBOOK: PoliticalBrandingAssociates

INSTAGRAM: PoliticalBrandingAssoc

About the Author