7 Black Friday Facts: Billions Spent and Lawmakers React

7 Black Friday Facts: Billions Spent and Lawmakers React
Published: 29 Nov, 2013
2 min read

The Black Friday phenomenon that unofficially marks the beginning of the holiday shopping season began in the 1930's. Today, it has become a widespread tradition in America to get the best deals on products right after your stuffing of turkey. Here are 7 Black Friday facts that highlight the growth of this consumer holiday:

1. Money Made on Black Friday

In 2012, a total of $59.1 billion was spent over the Black Friday weekend. Average consumer spending was at $423 per shopper.

2. Growth of Black FridayFrom 2011 to 2012, total consumer spending increased by $6.7 billion, or 13 percent. About 139.4 million people go out to shop over the four day weekend.

3. Black Friday is cutting into Thanksgiving

Black Friday has become so big that stores are cutting into Thanksgiving to open early. Shoppers had already lined up outside stores during Thanksgiving to hit the midnight deals, but stores like Walmart, Best Buy, and Macy's decided to not keep those shoppers waiting. Stores now open as early as 6pm on Thanksgiving day.

4. Policymakers have reacted to the growth of Black Friday

Three states have passed laws that prohibit retailers from opening their doors on Thanksgiving day, containing the shopping frenzy to waves at midnight: Rhode Island, Maine, and Massachusetts.

5. How much do shoppers actually save?

From the Wall Street Journal on the 2012 Black Friday shopping weekend:

6. How does Cyber Monday fit into this?

The term Cyber Monday was coined in 2005 by Shop.org and is an alternative to waking up (or staying up) to get deals on products. Online retailers offer similar savings the Monday after. Shoppers spent $1.98 billion on Cyber Monday in 2012.

7. Small Business Saturday is a thing?

In reaction to the large saving offered by large retailers on Black Friday, independently-owned businesses began Small Business Saturday. In 2012, $5.5 billion was spent in total on this day.

You Might Also Like

New IVP 2026 California Governor Poll: What the Toplines Don’t Tell You
New IVP 2026 California Governor Poll: What the Toplines Don’t Tell You
Using verified California voter file data, IVP surveyed high-propensity voters from February 13 through 20. The poll tested first-choice ballot preferences alongside issue intensity on affordability and the cost of living, immigration enforcement, more choice reform, and more....
23 Feb, 2026
-
10 min read
81% of Americans Say Money Controls Politics – Can a Constitutional Amendment Fix It?
81% of Americans Say Money Controls Politics – Can a Constitutional Amendment Fix It?
Polls consistently show that nearly all Americans across the political spectrum agree that there is too much money in politics – whether from foreign sources, corporations, or so-called “dark money” groups. ...
23 Feb, 2026
-
13 min read
10 Reasons Why the Congressional Stock Trading Ban Will Never Pass
10 Reasons Why the Congressional Stock Trading Ban Will Never Pass
The overlap between committee assignments and stock ownership is not automatically illegal. Because the current legal framework permits this proximity as long as disclosure rules are followed, lawmakers are not operating under a system that forces change....
20 Feb, 2026
-
4 min read