Online Voting Systems Must Consider Familiarity to Voters

image
Published: 15 Oct, 2012
2 min read
Credit: Netexpert.co.za

online voting system or internet voting systems must be familiar to voters.

Accessibility is paramount in establishing an online voting system. Next to accessibility, familiarity, and consequentially ease of use, are two of the most important factors to be considered when crafting the system. A new online voting system where the interface is substantially different than traditional methods could confuse voters or dissuade them from participating. The intention of an online voting system is increasing the ability to participate, crafting a system that creates a new barrier, instead of an opportunity, would be counter-productive.

Several online voting systems that have been reviewed in this column implemented familiar styles of ballots in their internet voting system. The system that Utah has put in place creates an opportunity for voters to participate on new platforms using familiar methods. In Utah's internet voting process, deployed military members can log in from a remote military base and are presented with a ballot that looks identical to a ballot they would use at home. The troops using this system have two familiar methods interlacing to increase their ability to participate, and making the process as simple as possible.

Aside from ease of use, new electoral systems have faced obstacles in courts when they have the potential to confuse voters. By maintaining existing forms in an electronic format, or creating electronic ballots that mimic ballots at polling places, opponents would face an uphill battle when challenging online elections.

Minimizing voter confusion also serves democratic principles as it will allow more voters to participate while being fully informed on the issues they are voting for. Creating electronic ballots that could mislead a new voter or a voter averse to new technology is a sophisticated problem that should be left to the Secretary of States and to online ballot developers. Assuming that paper ballots are the ideal ballot, mimicking them online is the most favorable option for electronic voting proponents.

You Might Also Like

Trump sitting in the oval office with a piece of paper with a cannabis leaf on his desk.
Is Trump About to Outflank Democrats on Cannabis? Progressives Sound the Alarm
As President Donald Trump signals renewed interest in reclassifying cannabis from a Schedule I drug to Schedule III, a policy goal long championed by liberals and libertarians, the reaction among some partisan progressive advocates is not celebration, but concern....
08 Dec, 2025
-
5 min read
Malibu, California.
From the Palisades to Simi Valley, Independent Voters Poised to Decide the Fight to Replace Jacqui Irwin
The coastline that defines California’s mythology begins here. From Malibu’s winding cliffs to the leafy streets of Brentwood and Bel Air, through Topanga Canyon and into the valleys of Calabasas, Agoura Hills, and Thousand Oaks, the 42nd Assembly District holds some of the most photographed, most coveted, and most challenged terrain in the state. ...
10 Dec, 2025
-
6 min read
Ranked choice voting
Ranked Choice for Every Voter? New Bill Would Transform Every Congressional Election by 2030
As voters brace for what is expected to be a chaotic and divisive midterm election cycle, U.S. Representatives Jamie Raskin (Md.), Don Beyer (Va.), and U.S. Senator Peter Welch (Vt.) have re-introduced legislation that would require ranked choice voting (RCV) for all congressional primaries and general elections beginning in 2030....
10 Dec, 2025
-
3 min read