Online Voting Systems Must Consider Familiarity to Voters

image
Author: Matt Metzner
Created: 15 Oct, 2012
Updated: 17 Oct, 2022
2 min read
Credit: Netexpert.co.za

online voting system or internet voting systems must be familiar to voters.

Accessibility is paramount in establishing an online voting system. Next to accessibility, familiarity, and consequentially ease of use, are two of the most important factors to be considered when crafting the system. A new online voting system where the interface is substantially different than traditional methods could confuse voters or dissuade them from participating. The intention of an online voting system is increasing the ability to participate, crafting a system that creates a new barrier, instead of an opportunity, would be counter-productive.

Several online voting systems that have been reviewed in this column implemented familiar styles of ballots in their internet voting system. The system that Utah has put in place creates an opportunity for voters to participate on new platforms using familiar methods. In Utah's internet voting process, deployed military members can log in from a remote military base and are presented with a ballot that looks identical to a ballot they would use at home. The troops using this system have two familiar methods interlacing to increase their ability to participate, and making the process as simple as possible.

Aside from ease of use, new electoral systems have faced obstacles in courts when they have the potential to confuse voters. By maintaining existing forms in an electronic format, or creating electronic ballots that mimic ballots at polling places, opponents would face an uphill battle when challenging online elections.

Minimizing voter confusion also serves democratic principles as it will allow more voters to participate while being fully informed on the issues they are voting for. Creating electronic ballots that could mislead a new voter or a voter averse to new technology is a sophisticated problem that should be left to the Secretary of States and to online ballot developers. Assuming that paper ballots are the ideal ballot, mimicking them online is the most favorable option for electronic voting proponents.

Latest articles

Rand Paul
Why Rand Paul Calls Trump's Tariffs a Harmful Tax on Americans
Republican Senator Rand Paul has once again voiced his strong opposition to tariffs imposed by former President Donald Trump and has joined a handful of Republicans willing to vote against them in the Senate....
03 Apr, 2025
-
2 min read
Hand sticking ballot in ballot box.
Same Election: Voter ID Wins Big; GOP Loses Big
Many have seen the story out of Wisconsin: Susan Crawford defied record-breaking spending by Super PACs to win the April 1 state Supreme Court election. “Crawford beat Musk,” is the headline after the world’s richest man poured millions into the race to defeat her, while liberal billionaires also opened up their own pocketbooks for Crawford....
03 Apr, 2025
-
3 min read
Image of a gavel and legal professionals at a desk.
A Recent Court Decision Could Reshape the Legal Battle over Closed Primaries
Litigation is often seen as a zero-sum game of wins and losses. In that lens, a recent 11th Circuit decision that upholds Florida’s closed primary system has been declared another win for political parties and closed primaries. But it’s the wrong framing....
03 Apr, 2025
-
4 min read