Frank Luntz: Neither Trump nor Harris Are Providing What Voters Truly Want

Frank Luntz
Photo by Gage Skidmore / Flickr. Creative commons license.
Published: 21 Oct, 2024
Updated: 18 Jun, 2025
2 min read

Photo Credit: Gage Skidmore / Flickr

Political analyst and pollster Frank Luntz joined Foward Party Founder Andrew Yang on his most recent podcast to talk about the state of the 2024 presidential election, and what he's seeing from the data.

One of the most interesting conclusions Luntz has about both candidates is that they each speak to the right segments of the electorate to keep the election too close to call.

However, it's not what many voters actually want -- particularly when looking at undecided voters who will sway the outcome of the race by how they vote or don't vote.

"I think there is a disconnect between what the public is searching for, and what the candidates are providing," Luntz says.

He explains that people are genuinely fed up with Trump for being mean and nasty and are asking him, not to be nice -- just not rude. But many undecided voters like his policies on immigration and inflation. 

Still, they won't vote for him because they can't stand him.

When it comes to Harris, Luntz says undecided voters are begging her to tell them more about how she will be different, and don't just want to hear "my values have not changed."

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Luntz believes that whichever candidate addresses this disconnect is the candidate who will win the 2024 election.

Here is the episode's description:

"In this insightful discussion, renowned political expert Frank Luntz offers a sophisticated analysis of the 2024 election dynamics, revealing how razor-thin margins in key swing states and shifting voter demographics could determine the future of American politics. He examines the critical roles of Latino voters in Nevada and Arizona, the surprising support for Trump among organized labor in the Midwest, and why polling continues to underestimate Trump's base. With deep dives into public sentiment and strategic predictions, this conversation provides a nuanced understanding of the forces that could define the most consequential election in recent history."

Check out the full conversation above. 

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