Numerous polls have revealed that there is widespread ignorance when it comes to politics. In 2012, a survey conducted by the Pew Research Center found that less than half of those surveyed knew where the upcoming primary would be held, and only 53 percent knew that former presidential candidate Mitt Romney served as the governor of Massachusetts. This past summer, a Kaiser Family Foundation survey revealed that 44 percent of the participants did not realize "Obamacare" was still law, and about...

AHMAD FAIZAL YAHYA / Shutterstock.com The 2012 presidential candidates spent a combined $1.8 billion on advertising, and roughly $200 million of that went to online channels, notes Ad Age. The Huffington Post, meanwhile, estimates the larger political advertising market for local, state and federal campaigns was as large as $9.8 billion in 2012. In the past, politicians had to advertise on TV if they wanted to win an election. But, DVRs have interrupted the effectiveness of advertising, as hav...