What 'Brand' do Trump, Cruz, and Millennials Have in Common?
420 TimesPublished: 23 Oct, 2018
1 min read
In this edition of Deconstructed, TJ O'Hara chats with Bonnie Siegel, founder of Political Branding Associates. A well-known and respected brand strategist, Bonnie has more than 30 years experience bringing brands to market, dedicating her career to bringing brand strategy to life through consulting and mentoring executives and their teams. The two deconstruct the effects political branding has on campaigning in the digital age.
Check out Bonnie's work here.
And follow her on social media:
TWITTER: BonnieSiegelPBA or PBABranding
FACEBOOK: PoliticalBrandingAssociates
INSTAGRAM: PoliticalBrandingAssoc
You Might Also Like
Why Mathematicians Love Ranked Choice Voting
The Institute for Mathematics and Democracy (IMD) has released what may be the most comprehensive empirical study of ranked choice voting ever conducted. The 66-page report analyzes nearly 4,000 real-world ranked ballot elections, including some 2,000 political elections, and more than 60 million simulated ones to test how different voting methods perform....
11 Dec, 2025
-
4 min read
Quirk Silva’s Exit Sparks a High-Profile Orange County Clash, Where Independent Voters Control the Math
California’s 67th Assembly District stretches across parts of Orange and Los Angeles counties, connecting some of the region’s most dynamic and diverse suburban communities. It includes the entire cities of Cerritos, La Palma, Hawaiian Gardens, Artesia, Buena Park, and Cypress, as well as portions of Fullerton and Anaheim....
18 Dec, 2025
-
6 min read
Trump Signs Order to Reclassify Cannabis to Schedule III
WASHINGTON — President Donald Trump announced Thursday that his administration will officially move cannabis from Schedule I to Schedule III under the Controlled Substances Act, a decision that marks the most significant change to U.S. drug policy since the early 1970s....
18 Dec, 2025
-
2 min read