What 'Brand' do Trump, Cruz, and Millennials Have in Common?

Published: 23 Oct, 2018

●

Updated: 17 Oct, 2022

●

1 min read

In this edition of Deconstructed, TJ O'Hara chats with Bonnie Siegel, founder of Political Branding Associates. A well-known and respected brand strategist, Bonnie has more than 30 years experience bringing brands to market, dedicating her career to bringing brand strategy to life through consulting and mentoring executives and their teams. The two deconstruct the effects political branding has on campaigning in the digital age.

Check out Bonnie's work here.

And follow her on social media:

TWITTER: BonnieSiegelPBA or PBABranding

FACEBOOK: PoliticalBrandingAssociates

INSTAGRAM: PoliticalBrandingAssoc

Latest articles

Why is CA Senator Mike McGuire Trying to Kill the Legal Cannabis Industry?

California’s legal cannabis industry is under mounting pressure, and in early June, state lawmakers and the governor appeared poised to help. A bill to freeze the state’s cannabis excise tax at 15% sailed through the State Assembly with a unanimous 74-0 vote. The governor’s office backed the plan. And legal cannabis businesses, still struggling to compete with unregulated sellers and mounting operating costs, saw a glimmer of hope....

03 Jul, 2025

7 min read

After First RCV Election, Charlottesville Voters Back the Reform: 'They Get It, They Like It, They Want to Do It Again'

A new survey out of Charlottesville, Virginia, shows overwhelming support for ranked choice voting (RCV) following the city’s first use of the system in its June Democratic primary for City Council. Conducted one week after the election, the results found that nearly 90% of respondents support continued use of RCV....

03 Jul, 2025

3 min read

NYC Exit Survey: 96% of Voters Understood Their Ranked Choice Ballots

An exit poll conducted by SurveyUSA on behalf of the nonprofit better elections group FairVote finds that ranked choice voting (RCV) continues to be supported by a vast majority of voters who find it simple, fair, and easy to use. The findings come in the wake of the city’s third use of RCV in its June 2025 primary elections....

01 Jul, 2025

6 min read