What 'Brand' do Trump, Cruz, and Millennials Have in Common?
420 TimesPublished: 23 Oct, 2018
1 min read
In this edition of Deconstructed, TJ O'Hara chats with Bonnie Siegel, founder of Political Branding Associates. A well-known and respected brand strategist, Bonnie has more than 30 years experience bringing brands to market, dedicating her career to bringing brand strategy to life through consulting and mentoring executives and their teams. The two deconstruct the effects political branding has on campaigning in the digital age.
Check out Bonnie's work here.
And follow her on social media:
TWITTER: BonnieSiegelPBA or PBABranding
FACEBOOK: PoliticalBrandingAssociates
INSTAGRAM: PoliticalBrandingAssoc
You Might Also Like
Is Trump About to Outflank Democrats on Cannabis? Progressives Sound the Alarm
As President Donald Trump signals renewed interest in reclassifying cannabis from a Schedule I drug to Schedule III, a policy goal long championed by liberals and libertarians, the reaction among some partisan progressive advocates is not celebration, but concern....
08 Dec, 2025
-
5 min read
From the Palisades to Simi Valley, Independent Voters Poised to Decide the Fight to Replace Jacqui Irwin
The coastline that defines California’s mythology begins here. From Malibu’s winding cliffs to the leafy streets of Brentwood and Bel Air, through Topanga Canyon and into the valleys of Calabasas, Agoura Hills, and Thousand Oaks, the 42nd Assembly District holds some of the most photographed, most coveted, and most challenged terrain in the state. ...
10 Dec, 2025
-
6 min read
Ranked Choice for Every Voter? New Bill Would Transform Every Congressional Election by 2030
As voters brace for what is expected to be a chaotic and divisive midterm election cycle, U.S. Representatives Jamie Raskin (Md.), Don Beyer (Va.), and U.S. Senator Peter Welch (Vt.) have re-introduced legislation that would require ranked choice voting (RCV) for all congressional primaries and general elections beginning in 2030....
10 Dec, 2025
-
3 min read