What 'Brand' do Trump, Cruz, and Millennials Have in Common?
Author: 420 Times
In this edition of Deconstructed, TJ O'Hara chats with Bonnie Siegel, founder of Political Branding Associates. A well-known and respected brand strategist, Bonnie has more than 30 years experience bringing brands to market, dedicating her career to bringing brand strategy to life through consulting and mentoring executives and their teams. The two deconstruct the effects political branding has on campaigning in the digital age.
Check out Bonnie's work here.
And follow her on social media:
TWITTER: BonnieSiegelPBA or PBABranding
FACEBOOK: PoliticalBrandingAssociates
INSTAGRAM: PoliticalBrandingAssoc
Latest articles
In a True Nail-Biter, Alaska Voters Reject Repeal of Top 4 Primary and Ranked Choice Voting
Two weeks after Election Day, Alaska voters finally know the fate of their election system. The choice before them was keep the nonpartisan Top 4 primary system with ranked choice voting in the general election or go back to partisan control over elections....
21 November, 2024
-
5 min read
How Will the New Government Affect Independent Voters' Finances?
My rates! What happened to my rates? Partisan and independent voters ranked the economy the most important issue in the 2024 election....
20 November, 2024
-
9 min read
Understanding The ‘Other Side’ Is More Important Than Ever
For some of us, just reading the title of this piece may be irritating — even maddening. If you’re scared about Trump’s election, being asked to understand the “other side” can seem a distant concern compared to your fears of what might happen during his presidency....
20 November, 2024
-
4 min read