What 'Brand' do Trump, Cruz, and Millennials Have in Common?
420 TimesPublished: 23 Oct, 2018
1 min read
In this edition of Deconstructed, TJ O'Hara chats with Bonnie Siegel, founder of Political Branding Associates. A well-known and respected brand strategist, Bonnie has more than 30 years experience bringing brands to market, dedicating her career to bringing brand strategy to life through consulting and mentoring executives and their teams. The two deconstruct the effects political branding has on campaigning in the digital age.
Check out Bonnie's work here.
And follow her on social media:
TWITTER: BonnieSiegelPBA or PBABranding
FACEBOOK: PoliticalBrandingAssociates
INSTAGRAM: PoliticalBrandingAssoc
You Might Also Like
Ballrooms, Ballots, and a Three-Way Fight for New York
The latest Independent Voter Podcast episode takes listeners through the messy intersections of politics, reform, and public perception. Chad and Cara open with the irony of partisan outrage over trivial issues like a White House ballroom while overlooking the deeper dysfunctions in our democracy. From California to Maine, they unpack how the very words on a ballot can tilt entire elections and how both major parties manipulate language and process to maintain power....
30 Oct, 2025
-
1 min read
Princeton Gerrymandering Project Gives California Prop 50 an 'F'
The special election for California Prop 50 wraps up November 4 and recent polling shows the odds strongly favor its passage. The measure suspends the state’s independent congressional map for a legislative gerrymander that Princeton grades as one of the worst in the nation....
30 Oct, 2025
-
3 min read
5 Politicians Bucking Their Party on Gerrymandering
Across the country, both parties are weighing whether to redraw congressional maps ahead of the 2026 midterm elections. Texas, California, Missouri, North Carolina, Utah, Indiana, Colorado, Illinois, and Virginia are all in various stages of the action. Here are five politicians who have declined to support redistricting efforts promoted by their own parties....
31 Oct, 2025
-
4 min read