Campaigns are constantly looking at demographics. Gender, race, economics, and geography all play a role in election strategy. But as many GOP hopefuls look toward 2016, they should consider something else: the GOP death rate.

That's right, the Grand Old Party is just that old. A new article in Politico Magazine draws attention to a disturbing trend for Republicans looking forward and that is the death rate gap between Republicans and Democrats is significant. Politico estimates the gap between the number of dead Republicans versus dead Democrats since the 2012 election to be 453,000. While this is a very rough estimate, it should sound alarm bells for the rest of the party.

Millennials are becoming more and more of a powerful voting bloc as they age, and according to exit polling, a strong majority -- 65 percent -- favor the Democratic Party. This is not a surprise to a lot of people. However, it is a very good analogy to current conservative politics. The people are not the only thing that are old and dying -- so are their ideas.

Take a look at the massive shift in attitude on marriage equality and reproductive rights. The trends are clear, yet no major Republican presidential candidate has come out in support of either.

Looking to the future, the GOP is going to have to change their tune if they are serious about being a relevant party in the 21st century.

Read the full article from Politico Magazine here.