Wrap Up of Social Media in RNC [INFOGRAPHICS]

image
Author: Amanda Le
Published: 04 Sep, 2012
Updated: 17 Oct, 2022
2 min read

As heavily focused on in this past month, the role of Social Media in the RNC has been both praised and criticized. The idea of a "Convention Without Walls" signified a huge step in technology radically changing how politics is promoted. The implications of this new kind of coverage, from live-streaming to Google hangouts, has proven new territory taken on by the GOP. As the close of the RNC has passed, so raises the question of how the GOP's social media strategy actually panned out.

In a partnership between PBS and BuzzMgr, the "MediaShift" blog says,

The ConventionBuzz daily infographics are a snapshot of social media conversations surrounding the key people, issues and events associated with the national political conventions.

Here are some highlights around the social media buzz during the RNC. Here we highlight the summary of social media buzz on the first and last day of the RNC. More information on the methodology of how they determined what was social media "buzz" and the rest of the daily infographics (Day 2 and 3) can be seen here.

Some main points? In terms of sentiments and how people feel about the convention, after the first day, 57.4% felt negatively about the convention while by the conclusion of the RNC, the number decreased to 53.2%. Sentiments about the convention overall increased in positivity going from 12% positivity on Day 1 to 40.5% positivity. Top topics discussed changed from Ron Paul on Day 1, to Mitt Romney on the last day of the convention. Clint Eastwood comes in a close second though for top topics, with his act of talking to a chair.

Created by www.Buzzmgr.com

Created by www.Buzzmgr.com

The 2012 Republican National Convention marks the role of  technology and its growing relevance in politics. Its utilization in terms of social media have revolutionized political events such as the national conventions and its presence will only increase in the coming months.

Latest articles

Elon Musk
Musk vs The Duopoly: Will the America Party Succeed Where Others Have Failed?
Elon Musk, the billionaire CEO of Tesla, SpaceX, and X, and former Director of the Department of Government Efficiency, has officially launched the America Party, framing it as a challenge to what he calls a “one-party system” dominated by wasteful government spending....
07 Jul, 2025
-
5 min read
CA capitol building dome with flags.
Why is CA Senator Mike McGuire Trying to Kill the Legal Cannabis Industry?
California’s legal cannabis industry is under mounting pressure, and in early June, state lawmakers and the governor appeared poised to help. A bill to freeze the state’s cannabis excise tax at 15% sailed through the State Assembly with a unanimous 74-0 vote. The governor’s office backed the plan. And legal cannabis businesses, still struggling to compete with unregulated sellers and mounting operating costs, saw a glimmer of hope....
03 Jul, 2025
-
7 min read
I voted buttons
After First RCV Election, Charlottesville Voters Back the Reform: 'They Get It, They Like It, They Want to Do It Again'
A new survey out of Charlottesville, Virginia, shows overwhelming support for ranked choice voting (RCV) following the city’s first use of the system in its June Democratic primary for City Council. Conducted one week after the election, the results found that nearly 90% of respondents support continued use of RCV....
03 Jul, 2025
-
3 min read