Most Negative Election In History?

Published: 19 Jul, 2012
1 min read
With 16 weeks unti the general election, there has been a noticeable increase in negative advertising by both Mitt Romney and Barack Obama. According to Kantar Media, 89% of Obama’s ad buys featured an anti-Romney message, while 94% of Romney’s ads were attacking President Obama.
And these ads are just as negative as they are costly:
Source: The Washington Post
Do you think this is the "ugliest" election in history? If so, why is this election so much worse than previous ones?
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