Cost of Campaigning: $5.8 Billion Better Spent
By Jane Susskind | 10/26/2012 | Elections 2012, Headline | 30 CommentsIn an attempt to earn the highest office of the United States of America, both Mitt Romney and Barack Obama have set records in spending, with the cost of campaigning skyrocketing daily.
As the presidential candidates talk about solutions, there is a void in policy making, replaced instead by campaign rhetoric, and above all, campaign fundraising. Projected by the Center for Responsive Politics, fundraising and campaign costs for the 2012 presidential race will top $2.5 billion.
That’s just the presidential race. Total, the Presidential and Congressional races, political party costs, and outside money will total a whopping $5.8 billion. CNBC did the math, and the projected cost of campaigning for Barack Obama and Mitt Romney equals a combined $26.86 every second this election cycle – that’s more than three times the federal minimum wage per hour, current set at $7.25.
In a time of economic recovery, the excessive waste associated with these costs is troubling. Putting these numbers into perspective, MDG Advertising has created an interactive infographic that begs that question: How else could that money have been spent?
“The Dollars and Senselessness of Political Campaigning” outlines the ways in which campaign cash could have been spent if resources were funneled towards one of six categories: small business, education, family living, health, housing, or fun. Lastly, their interactive infographic gives users the opportunity to decide where the 5.8 billion election dollars would be better spent.
Small Business
The $5.8 billion could have been spent on:
- 139,178 people being hired.
- The staff of at least 275 “small” businesses.
- 193,333 small businesses being started from scratch – it would be equal to the first-round funding for 58,000 Googles, 23,200 Apples, and 11,600 Facebooks.
Education
The $5.8 billion could have been spent on:
- 137,727 public school teachers being hired.
- 278,377 students under the age of 30 paying back their college debt.
- 6,444,444 college students buying textbooks for a year.
- 2,357,723,577 Elementary school lunches – that’s twice the number of cars in the entire world, for some perspective.
Family Living
The $5.8 billion could have been spent on:
- 946,320 households buying food for a year.
- 8,285,714 American families buying Christmas presents.
- 25,559 children could have been raised from birth to age 18 in a two-parent middle-class household.
Health
The $5.8 billion could have been spent on:
- 1,343,837 employees paying for their healthcare contributions for a year.
- With the campaign money raised, 678,838 cancer patients could pay for a year’s worth of doctor visits, medicines, lost wages, and travel to appointments.
And while the candidates debate about “Obamacare,”
With the money spent arguing over “Obamacare,” the presidential candidates could have already covered:
Individuals
61,052,631 people paying the minimum Obamacare tax in 2014
17,846,153 people paying the minimum Obamacare tax in 2015
8,345,323 people paying the minimum Obamacare tax in 2016
Families
20,350,877 families paying the minimum Obamacare tax in 2014
5,948,717 families paying the minimum Obamacare tax in 2015
2,781,774 families paying the minimum Obamacare tax in 2016
Housing
The $5.8 billion could have been spent on:
- 30,785 families buying homes.
- The monthly rent of 6,705,202 Americans, or nearly three months’ rent for every American who slipped below the poverty line last year.
- 350,305 families paying their annual housing costs – this would cover every household in Washington, D.C., for a year.
Fun
The $5.8 billion could have been spent on:
- Every unemployed American buying a ticket to the Coachella Music Festival.
- The entire population of Texas going skydiving.
- Each presidential candidate funding his own NASA Curiosity Rover Project and landing it on Mars.
Find more facts and decide how would you spend the $5.8 billion used to fund the 2012 Election at MDG Advertising and follow them on Twitter:


![The Dollars and Senselessness of Political Campaigning [Interactive Infographic] The Dollars and Senselessness of Political Campaigning [Interactive Infographic] Cost of Campaigning: $5.8 Billion Better Spent](http://www.mdgadvertising.com/election2012/images/social_media/The-Dollars-and-Senselessness-of-Political-Campaigning-[Interactive-Infographic].jpg)




Leave Your Comment →
30 Comments
Terri Harel
10.26.2012
@tlharel
This is so unreal. I mean, the numbers sound staggering on their own, but when you put them into perspective it is truly sad that this much money is put into elections — especially when so many people are struggling. In the end, no one in office offers a return on this 5.8 billion dollar “investment” for the citizen.
Emma Goda
10.26.2012
@emmagoda
This article is so good! I loved the facts about how much was spend on the election thus far and looks like our future Presidents should look at spending their money to help Americans.
Matt Metzner
10.26.2012
@mmetzner
Campaign costs keep going up. As the cost goes up, a fewer number of Americans can participate or run for office, further isolating the discussion in leadership.
Chad Peace
10.26.2012
@Chad_Peace
I don’t know whether to laugh or cry at some of these. Puts it into perspective though!
Michael Higham
10.26.2012
@michaelhigham
I visited the website and it said the US spends 120 times more than the UK spends on campaigns. I can’t understand why there is so much money in one person’s tour around the country to regurgitate talking points.
Jane Susskind
10.26.2012
@jsusskind
Yeah, that statistic was pretty shocking too. Then again, the US has a tendency to spend a lot of money on things that other countries see as wasteful…
Lucas Eaves
10.26.2012
@lucaseaves
It is insane. In comparison the UK 2012 elections that elected member of the parliament and chose the Prime Minister cost 50 millions dollars, 15 millions less than the previous elections.
Alex Gauthier
10.26.2012
@alexg
pretty sure this election has had the most spent on it in the history of forever. mind boggling how much money there is
Marlin Lee England
10.26.2012
@marlin_lee_england
Think about how much money was spent on “misinformation” campaigns. All I see and hear are negative ads
Shawn M. Griffiths
10.26.2012
@shawntx
The amount spent on campaigns and elections these days is just insane.
W. E. Messamore
10.26.2012
@W__E__Messamore
This is a function of the amount that the government in Washington spends. The more money Washington is in charge of taking from us to decide how to spend it for us, the more money special interest groups of every kind will spend to influence that process and getter a bigger piece of the growing pie.
Andrew Susskind
10.26.2012
For the entire state of Texas to skydive… I’m assuming this would include parachute rental, right?
GabeebingSpiderman
10.26.2012
invest in education and cutting the deficit
i wish we raised the federal wages a few times sigh
GabeebingSpiderman
10.26.2012
invest in education and infastructure
EJ Penera
10.26.2012
i heard that 2.5 billion is what americans will spend on halloween candy this year…
Jane Susskind
10.26.2012
i wonder how much is spent on Christmas…
Roger Winkler
10.26.2012
5.8 billion is `overwhelming’? We spend 4 times that on ice cream every year.
Stormy Leigh
10.26.2012
Well we regularly spend 90 billion on failed energy companies.
Marion MG
10.26.2012
We should ban the ads
W. E. Messamore
10.26.2012
@W__E__Messamore
How do we do that while satisfying the First Amendment protection of free speech?
Sally Champlin
10.26.2012
This figure is the most compelling reason to overturn Citizens United. Think how many people that money could have fed……worldwide, mind you!! It’s insane.
Duane Dichiara
10.26.2012
Marion – that comment is a great step toward fascism. Yes campaigns can be annoying, but this is the price we pay for being in a REPUBLIC. Roger has it right on the mark btw. Something like the same amount we spend on roasted, salted nuts a couple years ago. And to IVN – the money we spend on elections IS money spent ‘on America’. It’s where politicians or would be politicians get to air their ideas and let the people decide what direction to take the country. And sidebar: virtually every penny of campaign money is actually to American companies. Disclosure: I’m a campaign consultant.
Walter Jones
10.26.2012
People are starving this is a bit overwhelming!!!! WHAT!!!!
Lee Kersey
10.26.2012
Duane, we don’t live in a Republic anymore. If we did then there would be no need to pay these exorbitant prices to become elected. This is a fight about who can raise more money and sling more mud. Period.
Edward McClaugherty
10.26.2012
Well, I’ve read that we could feed the whole world for about $8 billion a year so only $2.2 billion to go.
Rod Proctor
10.26.2012
the real thing that sux is we pay for obama to travel its like a million dollars for him to fly and campaign..he dont have to pay for his protection and he dont pay for the use of the plain..he should have to..its not official business..i think he has wasted enough money..i think my independent vote is not going his way
Nona Eggerman- Windus
10.26.2012
Yes
Nona Eggerman- Windus
10.26.2012
Lets all vote libertarian and really confuse the issue and teach them that its not about the money. Go vote. Gary Johnson
Larry Stanley
10.27.2012
Here is a good article on this topic.http://communities.washingtontimes.com/neighborhood/president-people/2012/oct/26/1st-amendment-and-failure-free-press/
Jason Brown
10.28.2012
@jasonbrown
Awesome reporting Jane. The president was recently cornered on this, and said it was ‘ridiculous’ how much many he and Governor Romney have spent on this campaign. Yet, this sort of double-talk is why we still have no reformation in our institutions.