Why Political Campaigns Don’t Talk Much About Substantive Issues
By Bob Morris | 06/01/2012 | Elections 2012, States | 15 CommentsOur political campaigns have a serious and growing problem. Candidates for office rarely mention major issues facing their prospective constituencies, much less propose solutions. Instead, the focus is too often on attacking their opponents in the race or painting pretty PR images of themselves. This does a disservice to democracy, to voters, and to the country at large. If we never have genuine discussions about troubling problems then we’ll never resolve them. Instead, such issues will be glossed over, ignored, and then kicked down the road a few years for someone else to deal with.
The California primary is next Tuesday. I’ve perused many candidate websites and read numerous campaign statements. While they generally do mention the lackluster economy and crumbling state educational system, generally their solutions, if you can call them that, are vague, promising to somehow grow the economy and fund education more but without giving specifics.
But specifics are precisely what are needed. California candidates need to tell voters in detail how they propose to close the budget deficit, rebuild schools, and fix the broken public pension system. It may be they don’t really know what to do or fear that taking a committed stand would drive away potential voters. This lack of engagement by candidates on crucial issues is almost insulting to voters as it assumes they don’t want to hear bad news or engage in serious discussion of issues.
The growing independent voter movement shows the opposite is true. Voters do want to be engaged in the process and are tired of bland partisanship and feel-good campaign websites with fuzzy stands on issues and little of substance. Love him or hate him, Ron Paul has a hugely committed band of enthusiastic followers and is a perfect example of how taking strong, unwavering stands on issues can lead to having a nationwide impact. The same can be said for the Tea Party. Their candidates aren’t vague about their goals. On the left, small “s” socialist Vermont Senator Bernie Sanders stays committed to his principles too.
But too many politicians and campaigns avoid genuine discussion and stands on issues even though it’s clear that voters, especially independents, want them to. Along with vague stands on issues come pit-bull attacks on the opposition. This is where our political system really suffers. Issues and discussion are drowned out by attacks and counter-attacks. Our now heating up presidential campaign may prove to be one of the nastiest and expensive in history. But it is doubtful that issues of substance will be debated. Whether by fear or calculation, too many traditional political campaigns ignore pressing issues. The independent voter movement heralds a welcome change here and shows that voters are tired of the status quo and want real discussion of real issues.





Leave Your Comment →
15 Comments
Al_Nava
06.01.2012
@alfredonava
Independents (especially Progressives & Libertarians) are not afraid to take a stand, even if voters don’g agree with them. You at least know where they stand.
Mike Meza
06.01.2012
@mikemeza-2
Let’s be real. A specifically detailed writing on multifaceted issues would constitute a treatise too voluminous to retain the attention of anyone but the most meticulous of individuals not to mention the concomittant responses . Much is conveyed by answering “How much will it cost” or “Will my taxes go up?”
I, as a candidate have espoused a minimalist approach to governance; just that number of people or money sufficient to advance its objectives no more no less. What more need be said.
Local governments have taken a wrong approach in negotiating with unions on the premise that salary and benefit reductions will help in limiting actual terminations. Many have lamented terminating friends or family-like relationships they have enjoyed in the work place for years.
From a minimalist perspective the only question that need be answered is how many are really needed for any particular government activity. The answer to this question can be empirical and can be acted upon.
I would propose the “2040″ formula. This formula derives from the 2080 hours customarily worked in a 52 week period and disallowing 40 hours for absences. 2040 would be divisible by the actual time consumed in related work activities. Percentages of “free time” greater than X (duty specific) would bring to the table questions of necessity, merging, abating, contracting or part-timing those positions.
Candidates don’t need writings as specific a
Mike Meza
06.01.2012
@mikemeza-2
Let’s be real. A specifically detailed writing on multifaceted issues would constitute a treatise too voluminous to retain the attention of anyone but the most meticulous of individuals not to mention the concomittant responses . Much is conveyed by answering “How much will it cost” or “Will my taxes go up?”
I, as a candidate have espoused a minimalist approach to governance; just that number of people or money sufficient to advance its objectives no more no less. What more need be said.
Local governments have taken a wrong approach in negotiating with unions on the premise that salary and benefit reductions will help in limiting actual terminations. Many have lamented terminating friends or family-like relationships they have enjoyed in the work place for years.
From a minimalist perspective the only question that need be answered is how many are really needed for any particular government activity. The answer to this question can be empirical and can be acted upon.
I would propose the “2040″ formula. This formula derives from the 2080 hours customarily worked in a 52 week period and disallowing 40 hours for absences. 2040 would be divisible by the actual time consumed in related work activities. Percentages of “free time” greater than X (duty specific) would bring to the table questions of necessity, merging, abating, contracting or part-timing those positions.
Candidates don’t need writings as specific as Adam Smith to understand the efficacy of economics
W.o. Simon
06.02.2012
there is a movement afoot , and has been for decades , toward more control over the world by such as the UN . This would cause our party leaders to avoid any reference to such matters and the cause and effect on us . Just my thoughts …
Donny Zaltzberg
06.02.2012
Cuz no one pays attention
Pam Mercier
06.02.2012
Just keep the peons focused on the nonsense, and give them bread and circuses. (although for a lot of people, the bread has run out)
Julia Smucker
06.02.2012
Does this article answer the question?
Bob Morris
06.02.2012
@Bob_Morris
It’s a big question to answer. Bit as mentioned, committed politicians who take real stands would make a big difference as would real campaign finance reform so politicians aren’t beholden to contributors.
Heidi Hammon-Turano
06.02.2012
They won’t get elected if the say substantive information about their opinions, hard issues or campaign questions It would mean taking a stand against an issue or company or business that offend certain people. Basically they keep repeating the same garbage over and over again. Look at the presidential campaign as the perfect example.
Brenda Fuller Shriver
06.02.2012
Because they don’t know their butts from a hole in the ground.
David Knowles
06.02.2012
Why should they? They know that the majority of Americans will vote within the two party system for the major canditates listed without giving thought to voting for someone else who’s listed on the ballot. They can easily avoid major issues – or simply not care about them entirely – because they understand most Americans feel they have no other choices when it comes to who runs for political office.
Mike Meza
06.08.2012
@mikemeza-2
Voters’ reliance on the R and the D following a candidate are hard to beat. In my run for the 48th AD, the incumbent a democrat laid low while the republican put out yard signs the last two days. My campaign steadly engaged people, placed hundreds of yard signs, etc. But it was not enough to get voters to look at the person and that is exacerbated by a system that pigeon holes you at the ballot location; booths that are designated democrat, republican, etc. etc. This compulsory atmosphere must have an affect on voters.
Patrick Feeney
06.02.2012
Media ADD.
Robyn Muncie
06.02.2012
Im independant now. I will vote for right person. Not the party
Americans for Political Change
06.03.2012
The media doesn’t cover substance. They cover sound bites. There’s your problem.