Report: Media Trust Dives After Presidential Election

image
Author: Nick Bolelli
Published: 13 Feb, 2017
Updated: 17 Oct, 2022
1 min read

The latest Trust Barometer report from Edelman offers a stark picture of Americans' confidence in today's mass media organizations. Edelman, a global communications firm, published their 2017 report last month and found the 2016 election likely had a damaging effect on the public’s trust in mass media. Their report surveyed over 700 voters; including independents.

Credit: Edelman Trust Barometer 2017

Media Trust Falls

Edelman’s barometer reveals public trust in the media has dropped from 40 percent before the 2016 election to 35 percent following the election.

Both Trump and Clinton voters declined by 6 percentage points. However, Trump voters began the election cycle with a significantly higher level of distrust than Clinton voters. The trust level among Trump supporters dropped from 21% to 15% following the election. While Clinton supporters went from 57% before the election, to 51% after.

This trend seen in the Edelman report follows long-term findings from polling organizations like Gallup. Since 1997 American faith in mainstream mass media has declined and is still sinking to record lows. This phenomenon is seen across party lines. Over the last twenty years trust has declined by:

  • 23% for Independents
  • 27% for Republicans
  • 13% for Democrats
Credit: Gallup

The Fear Vote

In addition to the data collected on trust, Edelman did a comparison of fearfulness between Trump and Clinton voters. What they termed as the “Fear Vote” occurs when citizens vote out of distress and uncertainty for the current Economic and Societal state of being.

Credit: Edelman Trust Barometer 2017

The significance behind the “Fear Vote” lies in how loss of trust ultimately perpetuates more fear, leading to a self-reinforcing cycle. This in turn establishes a ‘fear factor’ for candidates to more easily exploit through populism. A break in the cycle is nowhere in sight, but perhaps a new ethos in journalism will rebuild the ground that has been lost.

IVP Donate

 

Image: rangizzz / Shutterstock.com

Latest articles

Marijuana plant.
Why the War on Cannabis Refuses to Die: How Boomers and the Yippies Made Weed Political
For much of the eighteenth and nineteenth centuries, American physicians freely prescribed cannabis to treat a wide range of ailments. But by the mid-twentieth century, federal officials were laying the groundwork for a sweeping criminal crackdown. Cannabis would ultimately be classified as a Schedule I substance, placed alongside heroin and LSD, and transformed into a political weapon that shaped American policy for the next six decades....
30 Jun, 2025
-
2 min read
Donald Trump standing behind presidential podium and in front of two American flags.
Has Trump Made His Case for the Nobel Peace Prize?
A news item in recent days that was overshadowed in the media by SCOTUS and the One Big Beautiful Budget Bill was a US-brokered peace agreement that was signed between Rwanda and the Democratic Republic of Congo (DRC) – which if it holds will end a conflict between the two countries that has killed thousands and displaced hundreds of thousands of people....
30 Jun, 2025
-
7 min read
Picture of skyscraper in New York behind a bridge.
Knives Come Out Against Reform at NYC CRC Hearing as Independents Rise
Last week in Staten Island, the NYC Charter Revision Commission held its next-to-last public hearing. As Commissioner Diane Savino commented, addressing NYC's closed primary system “is the single biggest issue we’ve heard this year.”...
30 Jun, 2025
-
3 min read