You're Viewing the Archives
Return to IVN's Frontpage

The Psychology of Social Networking [Infographic]

by Amanda Le, published

Here's an interesting graphic from Brandignity on the psychology of social networking.

Some highlights of the infographic:

  • Nine out of ten US internet users are on a social network. 
  • One out of five minutes spent online is on a social network and that number is only increasing with time. 
  • Although 80% of social media posts are about the poster, 9 out of 10 people think we share too much. 
  • Facebook allows you to pay for your status update to be highlighted.
  • Talking about ourselves is associated with the same satisfaction we get from food, money or sex. 

It ends with a question to think about while you’re posting your new status update on Facebook: Are we obsessed with social media or are we obsessed with ourselves? 

Infographic by


About the Author