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# The Psychology of Social Networking [Infographic]
- URL: https://ivn.us/the-psychology-of-social-networking-infographic/
- Published: 2012-08-12T16:35:19.000Z
- Updated: 2026-06-22T19:29:41.000Z
- Author: Amanda Le
- Tags: News

Here's an interesting graphic from [Brandignity](www.brandignity.com) on the psychology of social networking.

Some highlights of the infographic:

- *Nine out of ten US internet users are on a social network.*
- *One out of five minutes spent online is on a social network and that number is only increasing with time.*
- *Although 80% of social media posts are about the poster, 9 out of 10 people think we share too much.*
- *Facebook allows you to pay for your status update to be highlighted.*
- *Talking about ourselves is associated with the same satisfaction we get from food, money or sex.*

**It ends with a question to think about while you’re posting your new status update on Facebook: Are we obsessed with social media or are we obsessed with ourselves?**  Infographic by www.brandignity.com

![](https://storage.ghost.io/c/dc/be/dcbe1ac4-146f-43be-92a6-ea84728d86a6/content/images/2026/02/psychology-of-social-networking-e1343506184816.jpg)