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# How Social Media Influenced the Presidential Election
- URL: https://ivn.us/presidential-election-and-social-media/
- Published: 2012-11-08T19:30:53.000Z
- Updated: 2026-06-22T19:35:33.000Z
- Author: Lucas Eaves
- Tags: News

Tuesday's election night with Barack Obama's re-election was the most tweeted political event in history with more than 300,000 tweets per minute. This is the conclusion of an election where social media played a major role for Barack Obama and Mitt Romney as well as for the third party candidates.

Obama who easily won enough electoral votes to be re-elected had dominated John McCain on social media in 2008 and remained the number front runner on social media this year as well. The following infographic, created by [Vertical Measures](http://www.verticalmeasures.com/?ref=ivn.us), recaps how well each candidate did in terms of social media.

Do you think that Obama's supremacy online had a real influence on his re-election? Credit: http://www.verticalmeasures.com/

[![](https://storage.ghost.io/c/dc/be/dcbe1ac4-146f-43be-92a6-ea84728d86a6/content/images/2026/02/the-social-media-election.jpg)](https://ivn.us/wp-content/uploads/2012/11/the-social-media-election.jpg)