Following through on an announcement they made in December of 2012, Facebook will be removing the option to keep your profile private from public search.
The old privacy setting was called “Who can look up your timeline by name?” and allowed users to hide their Timelines from showing up in Facebook search, giving users the option of only appearing to friends, or friends of friends.
“People told us that they found it confusing when they tried looking for someone who they knew personally and couldn’t find them in search results,” Facebook’s Chief Privacy Officer Michael Richter said in a statement.
Now, all profiles are available to all users. All you have to do is search.
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“What this means is that Facebook can gather information about you not only based on information that you choose to share, but by scanning posts that your friends choose to share on the network. Facebook is essentially building the capacity to build an internal profile of any given user — without their consent.”
Click to learn how to edit your settings.
The partnership offers companies targeted ads in mobile apps or on mobile websites based on what is known about that user by Facebook. In conjunction, the companies can now track user tendencies in purchasing items advertised to them on Facebook.
The partnership has raised concern among privacy advocates, who worry the new practice violates the Federal Trade Commission regulations.”
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