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What Your Social Media Use Says About You

by Jane Susskind, published

Whether you actively use it or not, social media has become an overwhelming component of our everyday lives. The innovation of social media and expansion of online and mobile networks has led to a wide array of options on how we get and share information.

And as technology advances, so do we, and so does our social media use and tendencies online. When Facebook became open to the public, we as a society shifted to using the network as a primary form of communication with our family and friends. Now, 60% of Facebook users aged 18-29 and 50% of Facebook users aged 30-44 prefer Facebook over Email when sharing information.

Some other interesting stats:

  • 70% of people don’t use the Facebook search engine
  • Facebook is not preferred by younger demographics, with users aged 30+ making up 65% of Facebook
  • LinkedIn, Facebook and Twitter are most popular with 30+ users
  • Time spent on social media increased by roughly 30 billion minutes from 2011-12

As the result of a collaboration between iAcquire and SurveyMonkey Audience, the below infographic outlines some of our key social behaviors based on our social media use.


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