10 Social Media Facts Sure To “Wow” You
By Jane Susskind on 01/31/2013 in Facebook, infographic, Social Media, Twitter with 6 CommentsRead Time: 2 - 3 minutes
Living in the digital age, social media has become heavily integrated into our daily practices, with most of us checking our newsfeeds even before brushing our teeth in the morning. It has become an essential resource for companies hoping to expand business, politicians working to better engage with their constituents, and everyday users who want to stay connected to their friends abroad and stay updated with the brands they love. Tweet infographic: Tweet
In 2012, social media users passed 1 billion worldwide. To put that into perspective, one seventh of the world’s population is now plugged into social networks, with the majority of users connecting on Facebook. However, did you know that 54 percent of Facebook users access the site via mobile use? That might explain why it’s “the most addicting social network,” with users checking their accounts five or more times per day. Tweet stat: Tweet
How about that adults, not teens, are increasingly logging on to their Facebook and Twitter accounts? Contrary to popular belief, the fastest growing segment in social media use is 45-54 year olds, proving that age is just a number when it comes to social status. Not included in the infographic is the number of online adults that now use social media: 69 percent.
When it comes to Twitter, politics matters. With Twitter users 33% more likely to be Democrats, it seems like Obama’s following could have played a factor in his 2008 and 2012 victories. Tweet stat: Tweet
Don’t believe me? See for yourself below with these ten social media facts sure to “wow” you, compiled by arraeCreative Denver, with statistics from socialnomics.com.
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6 Comments
Lucas Eaves
01.31.2013
@lucaseaves
I am really surprised by the fact that the fastest growing age group is45-54.
Jane Susskind
01.31.2013
@jsusskind
Yeah, you’d think that younger age groups are signing on to social media at a faster rate, but I think the key to this statistic is the word “growing” – meaning that in the last year, people aged 45-54 were making accounts at a higher rate than younger people. It’s not measuring the total number of people in each age group, or how often they use it.
Alex Gauthier
01.31.2013
@alexg
33% more likely to be democrats on twitter – i think that speaks more to the generational demographics of twitter than anything else
Jane Susskind
01.31.2013
@jsusskind
Yes, and Democrats have been known for being more social media savvy than Republicans. It would be interesting to know how many users are politically independent, or nonpartisan on Twitter. I have a feeling it would be high.
Xander Pakzad
01.31.2013
@xanderpakzad
It’s really interesting how the number of people following brands on social media more than doubled in 2 years. I wonder how much is due to the growing Twitter userbase and compared to the growing use of social media for advertising.
breeze hendler
02.13.2013
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