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Social Lens: Chick-fil-A Appreciation Day

By Jane Susskind on 08/01/2012 with 0 Comments

Read Time: 26 - 43 minutes
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  1. Background: Chick-fil-A recently came out with a statement expressing their support for the “biblical definition of the family unit”, defining marriage between a man and a women. Outraged, Boston mayor sent this letter: 
  2. Menino Chick Fil A Social Lens: Chick fil A Appreciation Day
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    bcgavel Social Lens: Chick fil A Appreciation Day
    Bcgavel
    Wed, Aug 01 2012 09:51:57

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    • Which prompted activists and same-sex marriage supporters to show their praise for the mayor in messages like this:
    • Ayq UmVCcAAshCf Social Lens: Chick fil A Appreciation Day
      302066 10150312342398281 18813753280 7710737 5891160 a normal Social Lens: Chick fil A Appreciation Day
      Read Boston Mayor’s Letter Blasting Chick-fil-A’s Discrimination — http://bit.ly/MWPzVk http://pic.twitter.com/VZZo95gK
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      HumanRightsCampaign
      Wed, Jul 25 2012 12:04:07

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      • But not everyone was pleased with the mayor’s strong words. Mike Huckabee responded: “People are outraged that someone who expresses a view that is shared by most of the country is being bullied by hate speech and intolerance from the militant gay groups that are trying to disenfranchise his right to a personal opinion.” 
      • Huckabee later declared August 1st to be “Chick-fil-A Appreciation Day” asking supporters who share the same views as the fast food chain to support them by visiting them in stores.
      • Here’s what happened on Facebook:
      •  Social Lens: Chick fil A Appreciation Day
        Headed to Chick-fil-A with Pastor Mike! Support Chick-fil-A day!
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        Evan Collister
        Wed, Aug 01 2012 09:54:38

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        •  Social Lens: Chick fil A Appreciation Day
          What bothers me most about this whole Chick-Fil-A dustup is that many people see this as a first amendment issue. The first amendment is too important to be trivialized like this.
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          Jason Ray
          Wed, Aug 01 2012 09:54:37

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          •  Social Lens: Chick fil A Appreciation Day
            “DISAGREE” ≠ “HATE”
            I disagree with Chick-fil-A on their position on gay marriage; I do not hate them.
            I disagree with President Obama regarding his Healthcare legislation; I do not hate our Commander-in-Chief
            I disagree with the Tea Party’s position on abortion and a woman’s right to choose; I do not hate them.

            I hate spinach.

            I hope that this clarifies my positions on these critical issues.

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            Tom Mahoney
            Wed, Aug 01 2012 09:54:22

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            • Here’s what happened on Instagram: 
            • 7e28684cdbf911e19afe22000a1c074e 7 Social Lens: Chick fil A Appreciation Day
              #ChickFilA Appreciation Day! Yum! @love_liam37
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              instagram Social Lens: Chick fil A Appreciation Day
              Lexie
              Wed, Aug 01 2012 09:54:00

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              • 70bc0e70dbf911e1afd122000a1e8836 7 Social Lens: Chick fil A Appreciation Day
                #mcdonalds #chickfila #support #standagainstgaymarriage #respect
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                instagram Social Lens: Chick fil A Appreciation Day
                Megan Henderson ✌
                Wed, Aug 01 2012 09:53:38

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                • 58e045b4dbf911e1ba8122000a1e878c 7 Social Lens: Chick fil A Appreciation Day
                  #chickfila #equality #lgbt #love #lesbian #swag #gay #gender #equality #marriage #womenandwomen #manandman #manandwomen #bi #transgender
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                  instagram Social Lens: Chick fil A Appreciation Day
                  Justice IlleatUforSnack
                  Wed, Aug 01 2012 09:52:58

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                  • From the looks of Twitter, it seems as though lines are long and support is high on Chick-fil-A Appreciation Day: 
                  •  Social Lens: Chick fil A Appreciation Day
                    image normal Social Lens: Chick fil A Appreciation Day
                    The line for Chick fil a! http://instagr.am/p/NywSizuIqY/
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                    ☆彡Bentley, Ceaira
                    Wed, Aug 01 2012 09:59:13

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                    • Packer Kids normal Social Lens: Chick fil A Appreciation Day
                      After waiting over an hour in line at Chick-fil-a, I didn’t even think about what I was going to order until I was at the front #chickfila
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                      Jake Wentworth
                      Wed, Aug 01 2012 10:00:53

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                      • AzOlQRLCQAER9YS Social Lens: Chick fil A Appreciation Day
                        SelfPortrait2 normal Social Lens: Chick fil A Appreciation Day
                        Waiting for 25min so far…worth every minute! #chickfila http://pic.twitter.com/DPP3Kq5f
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                        Kindra Hayes
                        Wed, Aug 01 2012 10:00:55

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                        • default profile 0 normal Social Lens: Chick fil A Appreciation Day
                          Most locations reporting quarter mile long traffic jams to get into #ChickFilA
                          RT to show your support if you have no location near you!!!
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                          Frank Miles
                          Wed, Aug 01 2012 10:00:56

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                          • WesRelaxed normal Social Lens: Chick fil A Appreciation Day
                            Disagreeing With #ChickFilA is American. Banning them from your city because of their beliefs is fascism. Know the difference.
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                            WesFoster
                            Tue, Jul 31 2012 07:41:24

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                            • AzOk3RTCEAEJQ9  Social Lens: Chick fil A Appreciation Day
                              image normal Social Lens: Chick fil A Appreciation Day
                              Love seeing so many people support chick-fil-a ❤�� http://pic.twitter.com/WjQkgGM9
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                              Tessa Olinger
                              Wed, Aug 01 2012 09:59:13

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                              • Do you think that the use of social media enhanced Huckabee’s “Chick-fil-A Appreciation Day”? 

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