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More voters today are registering as independents than at anytime in American history. As partisan campaigns seek to divide the nation into a superficial left v. right or Democrat v. Republican mentality, the independent-minded voter looks for candidates that think and speak for themselves. The 2012 elections will be an important test of how independent-minded voters will assert themselves at the polls.
Candidates have taken to Twitter in attempt to appeal to the younger independent voter and the social media savvy. Tweeting the newly drawn California districts this election has been a campaign strategy of candidates in some districts with a strong Independent Voter presence.
5 races in CA will see a candidate run without party affiliation. Social media participation, through outlets like Twitter, in these highly competitive races, has been an effective way for candidates to reach out to their constituents.
Rep v. Rep candidates have taken to actively campaigning through their Twitter accounts. Tweeting out where they stand on issues relevant to their district and constituents can be a powerful game changer for a campaign and for those independent, moderate, or undecided voters.