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Bernie Sanders’ Latest Ad Doesn’t Focus on Politics or Agendas… It Focuses on People

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Bernie Sanders may have released his most effective campaign ad to date, certainly one that will have people talking going into the February 1 Iowa Caucuses.

No words are spoken, except for the lyrics of Simon and Garfunkel’s America, and the required authority line at the end, “I’m Bernie Sanders, and I approved this message.” There is no condemnation of the billionaire class or big banks or campaign promises that can be taken with a grain of salt. The focus of the ad is on people — people who have been won over by the independent U.S. senator from Vermont and the energy present on the ground, at his campaign rallies.

Perhaps the pivotal moment in the ad is when it crescendos at the lyrics, “They’ve all come to look for America,” and the image expands to a grid of hundreds of voters who have come out to see Sanders. Sanders’ campaign has thus far been grassroots-driven, and the ad highlights that. There is an enthusiasm on the ground, from thousands upon thousands of American voters — working-class people from average American households — that is only rivaled now by Republican candidate Donald Trump.

The Sanders campaign says the ads will start airing Friday in Iowa and New Hampshire. The Real Clear Politics polling average shows Bernie Sanders gaining on Clinton in Iowa, but he is still behind by approximately 5 points. New Hampshire is another story, where Sanders has a RCP spread of 12.6 points. The latest CNN/WMUR poll shows him leading 60-33, and he is on top in all 5 polls used in the RCP average.

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Photo Credit: Juli Hansen / Shutterstock.com

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322 comments
Kimberly Fujioka
Kimberly Fujioka

I agree. Bernie will bring with him the change we are looking for!

Kimberly Fujioka
Kimberly Fujioka

Bernie is a Democratic Socialist, not a socialist. You need to do some reading.

Kimberly Fujioka
Kimberly Fujioka

I saw that! Really moving! Loved it! It says "America" and reflects our most important values!

Ray Lovins
Ray Lovins

Leslie Reed SEEMS TO ME ACTUALLY LIVING THROUGH IT JOE MCARTHY WAS RIGHT!!

Ryan Palmer
Ryan Palmer

It looks like a few too many have swallowed the Trump fear pill. Want to see some things we can't afford? Look no further than the Trump policies of hate, fear and division.

Eric B. Hensen
Eric B. Hensen

Leslie Reed If you spent any time actually READING our Constitution, rather than criticizing it, as you Socialists are wont to do, you would discover that the American way of life IS an ideology.

Leslie Reed
Leslie Reed

Those of us who actually learn from history are embarrassed by the behavior of our country during the Red Scare. It was a time when we shoved the 1st Amendment aside just to make the weaklings among us feel safer.

Leslie Reed
Leslie Reed

Eric B. Hensen We have military people in our family and our circle of friends and every last one of them fought for their country, not a political ideology.

Hunter Franklin
Hunter Franklin

Oh and //weakening your economy// is the exact antithesis of the policies sanders is promoting. Have you even looked into these models? Or are you just rinse, lather, repeating the same droning rhetoric so often spewed by.. Well you know the rest, I think.

Hunter Franklin
Hunter Franklin

You really used an appeal to age as your reasoning instead of responding with any relevancy? It's extremely apparent that you aren't looking for an actual conversation regarding demonstrably information, but instead only to reaffirm your predisposition and hold tightly to subjective truth you desire.

Eric B. Hensen
Eric B. Hensen

As Kruschev said: "You Americans are so gullible. No, you won’t accept communism outright, but we’ll keep feeding you small doses of socialism until you’ll finally wake up and find you already have communism. We won’t have to fight you. We’ll so weaken your economy until you’ll fall like overripe fruit into our hands." -- Nikita Khrushchev

Eric B. Hensen
Eric B. Hensen

I repeat for the hard of reading : Socialism is voluntary Communism. They are one and the same. Period

Eric B. Hensen
Eric B. Hensen

Not nearly as out of touch as you anti-American Socialists.

Chrissi Hood
Chrissi Hood

No Eric. Times changed and with that you grew older and out of touch.

Eric B. Hensen
Eric B. Hensen

Hunter my child, I have ties older than you. I was a Democrat when I was a kid too. Then I grew up.

Hunter Franklin
Hunter Franklin

I love how it's turned into communism when it's regarding helping others.. Bernie wants your children to go to college and not go bankrupt for getting sick or trying to get an education. Better kill that commie. Ridiculous. Eric is currently using a 'communist' web, drives on 'communist' roads, probably went to a 'communist' public school, and has a time or two had a friend who worked for the 'communist' police or fire department, or 'communist' hospital.

Nick Kierman
Nick Kierman

Here's where the independents come in. If you live in a state with closed primaries, or have to register for a caucus, consider playing Democrat this year, and electing the only candidate aiming at getting big money out of politics. The candidate capable of reaching across the aisle to put the wellbeing of the many, not the few at the forefront of policies. Electing a Supreme Court justice aiming to take down citizens United, elect a congesss willing to work with him. #Bernie2k16

David Love
David Love

Don't worry Dems ..Donald Trumps adds sound like a barroom loudmouth with a fifth grade education too ..and he's leading the pack

Eric B. Hensen
Eric B. Hensen

Anti-communist thank you. I fought and bled for this country and took an oath to defend it. That includes domestic subversives.

Samuel Bernard Johnson III
Samuel Bernard Johnson III

I would agree with you on your comment. However, 2012 was and 2016, is an election year. The change in leadership in Congress occurred during non-presidential years, so that should also tell you that the American people, those who voted what to change the direction the nation was going in. 2010 non-Presidential year and the Republicans took control of the US House of Representatives and 2014, was also a non-Presidential election year wherein the Republicans took control of the U.S. Senate.

Leslie Reed
Leslie Reed

If you're talking about whacking American citizens simply because they hold a different view of government than you, that makes you an anti-American piece of crap.

Rob Pierce
Rob Pierce

Whoa buddy, that's some seriously logical fallacy material there

Charles Walton
Charles Walton

Why do you follow an independent site, when you are clearly a devout Republican?

George Catt
George Catt

Bernie knows when to shut up and let the others hang themselves. :D

Billy Deputy
Billy Deputy

if you want to make it to the next tax bracket and work 60 hr. instead of 40 then go from a 10%-15% or 15% to 25 % tax bracket because your income rose you don't take home much more after taxes then you would if you worked less.. that's why I say all broke no matter how hard we work. this is supported and it kills the American dream for many people myself included. my assertions might be unfounded to you but and untrue in your eyes but I see it. I'm living it. it is true. I won't be able to give someone a job at 15 a hour but at 10 I could. at 30% much longer my business will not be able to grow at 15% it will however. those aren't numbers I'm making up its trump vs Bernie and current tax structures vs theirs.. at 15 a hour inflation will quickly put the problem right back to where it is. we just need less taxes for the smaller guy and less freebees. paying for someone else's collage at the cost of struggling is ridicules.

William Haga
William Haga

Read his tax proposal. When you take that into account, where does that leave you. Will you pay. Also after taxing the wealthy as much as her wants where Will the rest come from? You.

Billy Deputy
Billy Deputy

we make living wages we are just taxed to high. up min wage and all of a sudden a hamburger is 8 dollars and people are replaced by robots at the ordering counter. people lose their tips and other impacts. you cant argue this with any facts can you? bc we are seeing it where I live

Billy Deputy
Billy Deputy

no its all very real and logical. 30% is to much tax for a business and living wage as you call it will ruin the ability for smaller business's to hire people and make it harder for people to get their firsts jobs. and also causing inflation that's very real.

Kevin C. Smith
Kevin C. Smith

The class disappearing in America is the wage earning middle class. Living wages will not "kill the economy" nor will we "all be broke no matter how hard we work". Some movement in the direction of higher taxes and wages is needed. That does not mean that anyone is proposing an unlimited mvement in that direction. If you can pay for your kid's college, you aren't hurting. That doesn't mean that everyone can afford college. All you're saying is a collection of unsupported, illogical and untrue assertions.

Kaleb Bajakian
Kaleb Bajakian

How embarrassing for Hillary Clinton that she was not only a loser last time she tried to become president but even now her own party isn't united behind her because they know Bernie Sanders is the lesser democratic evil and far more competent than she could ever dream of being. Her ties to financial corruption along with her irresponsible foreign policy failures resulting in record high veteran suicide barely scratch the surface of her mistakes. The fact that she conveniently flip flopped on equality for same sex couples only makes her good for one thing. She's pathetic and doesn't deserve to be on stage. She belongs in a prison cell. Stop humiliating yourself and drop out already! Facebook.com/NoST8R3VOLT

Carole Morain
Carole Morain

Bernard has his knickers in a twist because of his name. When he learns to

Melissa Mahoney
Melissa Mahoney

I normally loath ad campaigns from both sides of the aisle but this one I find to be genuine as I believe Sanders to be genuine. It speaks volumes about what Bernie Sanders stands for, what this country needs...A President For The People. We can have that, it's right there waiting for us & all we have to do is grab hold.

Roni Starback
Roni Starback

Great song, clever ad Like him or not, its a great ad . imo

Ramona Mattfeldt
Ramona Mattfeldt

Agreed! I will never vote for anyone that says they will raise taxes to save us money! What a rediculous concept. I for one, pay to much in taxes for what I earn I barely scratch by. Please people don't do this to our country. We need new blood, new leadership but not this guy

Meryl Fraguela
Meryl Fraguela

Sometimes a picture really is worth a thousand words.

Pamela Shook Schaeffer
Pamela Shook Schaeffer

Venezuela is socialized communism, not democratic socialism. You don't see refugees fleeing Sweden, Denmark, or Finland for America. And, btw, Forbes just named them them the top countries in the world for business. They are also named the top countries in the world for happiness.

Joseph Fleming
Joseph Fleming

I could guess that you've probably never taken a college level political science course.

Joseph Fleming
Joseph Fleming

Jerry idk how's Canada doing? What about Australia? Maybe Sweden or Denmark? Or what about Germany? You're about as ignorant as they come.

Jerry Dougherty
Jerry Dougherty

Not sure why Bernie is running as a democrat, Did they take the communist party off of most states ballots?

Steve Webb
Steve Webb

HE'S A SOCIALIST THROUGH AND THROUGH and for anyone to support him truly exposes that persons ignorance towards the understanding what "SOCIALISM" truly is or that they are and believe in the socialist system and to look around the world and see socialism at work "GREECE" is yet the latest example why socialism does not work and eventually always collapses under its own weight and control because eventually that style of system will always run out of other people money and after they have sucked it dry and taxed it in to extinction its left to collapse and the socialists walk away in disbelief yet again that once thought to be great system has failed the masses yet again !!!!

Christene Bartels
Christene Bartels

I just watched it again because it makes me feel so dang GOOD!!

Christene Bartels
Christene Bartels

Not a Bernie fan AT ALL, But that is one brilliant political ad. Wow.

John Plumb
John Plumb

Like they're flying the hammer and sickle above Montpelier. LOL, get a fricking clue buddy, come down to earth.

Billy Deputy
Billy Deputy

Anyone explain this "im going to tax the rich to pay for my programs" thing but then redusing tax in the 500k bracket he will be in id like to hear thoughts on that. And yes I have clumbsy thumbs.many typos but im also living proof that over taxed small businesses struggle higher taxs or min wage will kill chances of me growing.and I represent the class disapearing in america...