logo

7 Black Friday Facts: Billions Spent and Lawmakers React

image
Created: 29 November, 2013
Updated: 14 October, 2022
2 min read

The Black Friday phenomenon that unofficially marks the beginning of the holiday shopping season began in the 1930's. Today, it has become a widespread tradition in America to get the best deals on products right after your stuffing of turkey. Here are 7 Black Friday facts that highlight the growth of this consumer holiday:

1. Money Made on Black Friday

In 2012, a total of $59.1 billion was spent over the Black Friday weekend. Average consumer spending was at $423 per shopper.

2. Growth of Black Friday

From 2011 to 2012, total consumer spending increased by $6.7 billion, or 13 percent. About 139.4 million people go out to shop over the four day weekend.

3. Black Friday is cutting into Thanksgiving

Black Friday has become so big that stores are cutting into Thanksgiving to open early. Shoppers had already lined up outside stores during Thanksgiving to hit the midnight deals, but stores like Walmart, Best Buy, and Macy's decided to not keep those shoppers waiting. Stores now open as early as 6pm on Thanksgiving day.

4. Policymakers have reacted to the growth of Black Friday

Three states have passed laws that prohibit retailers from opening their doors on Thanksgiving day, containing the shopping frenzy to waves at midnight: Rhode Island, Maine, and Massachusetts.

5. How much do shoppers actually save?

From the Wall Street Journal on the 2012 Black Friday shopping weekend:

Customers were receiving an average discount of 60%, up from 38% a decade earlier. The twist is they weren't saving more. In fact, the average price paid by customers stayed about the same over that period. What changed was the initial price, which increased by 33%. 

6. How does Cyber Monday fit into this?

The term Cyber Monday was coined in 2005 by Shop.org and is an alternative to waking up (or staying up) to get deals on products. Online retailers offer similar savings the Monday after. Shoppers spent $1.98 billion on Cyber Monday in 2012.

7. Small Business Saturday is a thing?

In reaction to the large saving offered by large retailers on Black Friday, independently-owned businesses began Small Business Saturday. In 2012, $5.5 billion was spent in total on this day.

Latest articles

Voter
Independent Voters Are Many Things -- A Myth Isn't One of Them
Open Primaries continued its ongoing virtual discussion series Tuesday with a conversation on independent voters, who they are, and why we have a system that actively suppresses their voices at every level of elections and government....
08 May, 2024
-
2 min read
RFK Jr
RFK Jr Challenges Trump to Debate; Calls Out 'Fake Polls'
Independent presidential candidate Robert F Kennedy extended a challenge Tuesday to former President Donald Trump to debate him at the Libertarian National Convention at the end of May....
07 May, 2024
-
3 min read
South Dakota Capitol Building
South Dakota Open Primaries Submits 47K Signatures to Get Nonpartisan Primary Reform on the Ballot
One week after the Idahoans for Open Primaries coalition submitted roughly 30,000 more signatures than they needed to get a nonpartisan top-four primary system on the ballot, South Dakota Open Primaries met the required number of signatures in their own state to put a top-two system before voters....
07 May, 2024
-
4 min read