On March 12, George Prescott Bush, son of former Florida Governor Jeb Bush, announced his run for Texas Land Commissioner in 2014. The announcement came in the form of a campaign ad which was released on his website. Share the news:

“If you believe, as I do, that Texas is truly an exceptional place with a rich heritage and a future of unbound potential, than I ask for your support as I run for Texas Land Commissioner in 2014,” Bush said in the video.

The commercial, funded by campaign treasurer Kit Moncrief, also revealed a platform of education reform, safe energy, and improved management of natural resources:

“The Texas General Land Office touches all of the areas I just mentioned, energy policy, stewardship of our state, whether it is maintaining our coastline, natural resources, or managing the Alamo.”

George P. Bush is a rising Hispanic star in the Republican Party. He is an attorney and consultant based in Fort Worth. He also is a U.S. Naval Reserve Officer and served in Operation Enduring Freedom for eight months under the United States Special Operations Command and returned to the United States in 2011.

Bush is the co-founder of the Hispanic Republicans of Texas, an organization dedicated to recruiting and electing Hispanic Republicans in Texas. He is also the co-chair of Maverick PAC, a political action committee dedicated to engaging the next generation of young Republicans, and chairman of Uplift Education, a group focused on closing the achievement gap in inner-city public schools.

The Texas Land Commissioner, the oldest position in Texas politics, oversees state assets as well as mineral rights. The position is currently being held by Jerry Patterson, who has since commented that he won’t be running since he is planning to run for Lieutenant Governor.

Being elected Texas Land Commissioner would allow Mr. Bush to build a local network in order to run for a higher office in the future, following the path of politicians like David Dewhurst, who used the position as a launching pad for running for Lieutenant Governor. It could also help Republicans keep their majority in the state by attracting more Hispanic voters.

“George P. Bush probably will become the poster child for some faction of the Republican Party,” Said Gregory G. Lebel, Assistant Professor of Political Management at George Washington University. ”The question is, which faction? Is he the next flank after Marco Rubio or Ted Cruz? It’s hard to tell at this point.”