In 2012, we witnessed the exponential growth of Pinterest, the acquisition of the popular photo sharing app Instagram, and watched as Facebook passed 1 billion users worldwide. As social media became more accessible, people and businesses started signing on in droves, with 23% of users checking their accounts 5 or more times a day.

Aggregated from statistics posted in Brian Honigman’s “100 Fascinating Social Media Statistics and Figures from 2012,”¬†iStrategyLabs published an infographic visualizing the advancements in social media over the course of they year.

Some notable takeaways:
  • Websites go social: “1 million websites have integrated with Facebook.”
  • Friends influence your social behaviors online: “69% of follows are suggested by friends.”
  • Engagement is key: “56% of customer tweets to companies are being ignored.”
  • In the last 6 years: “Since the dawn of Twitter there has been a total of 163 billion tweets.”
  • People who use Google+ use it a lot: “Active users spend over 60 minutes a day across Google products.”
  • Google+ may be good for your website: “Websites using the +1 Button increase page traffic by 350%.”
  • A picture’s worth a thousand words: “More than 5 million photos are uploaded to Instagram every 24 hours.
  • People love Instagram: “Time spend on Instagram vs. Twitter is 257 minutes vs. 170 minutes.”
  • Females are doing the majority of pinning: “80% of [Pinterest] users are women.”

Reflecting on the social media statistics of 2012, we can better understand the role of social media in the future. After looking at these statistics, what are your predictions for 2013?

Source: Mediabistro


About the Author

Jane Susskind
Jane Susskind

Jane is the Community Manager at IVN & is the voice behind IVN's social media accounts. With a B.A. in Political Science & Religion from UCSD, she has always been involved in politics, working as a government relations intern in the Sacramento for CAIR and down in the San Diego Office of Arnold Schwarzenegger. Now she's combining her background of politics with her passion of social media.

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Nicholas Giafes
Nicholas Giafes

Although it's wonderful we are reaching out to each other, I find most reaching an opinion after reading just one story and beleiving it is the truth.

Lucas Eaves
Lucas Eaves

The extent of Instagram's progress this year still amazes me.

Alex Gauthier
Alex Gauthier

its interesting to see how the web is really evolving before our eyes. developers adapting to new social media trends and structures. so cool

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