Top 5 Politicians on Instagram of 2012

Jane SusskindJane Susskind
Published: 22 Dec, 2012
3 min read

Looking back on the year 2012, the growth and popularity of the mobile app Instagram gives new meaning to the adage "a picture's worth a thousand words."

Crossing the 100 million user mark in September, the photo-sharing app has also caught on in Washington. Representatives from across the country flocked to the mobile app to share photos of behind-the-scenes footage of political life in the nation's capital.

“There are a lot of people interested in photos and photography and this is a great way to share that,” a digital aide to Rep. Kevin McCarthy said. “Like a lot of other social mediums that members are using today, [Instagram is] about connecting with the American people. It’s about creating open dialogue with them.”

On Election Day, that connection generated over 680,000 photos with the trending hashtag #vote. While politicians across the nation incorporated Instagram into their social media election strategies, the people continue to engage their audience year-round, making them the top 5 politicians on Instagram:

1. Rep. Kevin McCarthy, Majority Whip

Vocal on a wide array of social media channels, U.S. House Majority Whip Kevin McCarthy joined Instagram about a month ago.

Since then, he has actively used the network to give the 7.3 million daily users on Instagram an inside look into his meetings and the political workings of the capitol. McCarthy utilizes the many filters of Instagram to create visually appealing photos of the sights and sounds of Washington.

While his account is only followed by 65 users, he has been successful in using the network to connect with other politicians, tagging them in posts and comments.

IVP Donate

2. President Barack Obama

Politicians on Instagram

While we expected nothing less from the socially savvy Barack Obama, the campaign staff outdid themselves this year, reaching almost 2 million followers on the photo-sharing app.

Posting images depicting his journey to the White House, Barak Obama's Instagram account sparked engagement from users nationwide. His inclusion of seemingly unposed pictures aided in personalizing his account, while images from political rallies and events helped energize supporters.

3. Sen. Elizabeth Warren

Politicians on instagram

Instrumental in her campaign for U.S. Senate, Elizabeth Warren used Instgram throughout her campaign to connect with voters and humanize her campaign.

Posting images of her supporters, the campaign trail, and even her dog, she engaged with her constituents using the social network. While the use of Instagram is relatively new for politicians, Warren's grasp of the social network is evident in the variety of content posted on her account.

4. Rep. Steny Hoyer 

Democratic Whip Steny Hoyer was among the first in the U.S. House to join Instagram, singing up back in July.

His most recent Instagram post showcases his participation in the #26Acts of kindness movement honoring the victims of Newtown. His 50+ photos are generally representative of his work in Washington.

Let Us Vote : Sign Now!

 5. House Speaker John Boehner

politicians on instagram

A newcomer to Instagram, House Speaker John Boehner joined the social network about a month ago. While his staff has only posted 9 photos to date, his photos shed light into the daily happenings of the political arena in Washington.

Boehner doesn't just stick to policy, and recently posted an image of the Capitol Christmas Tree arriving at the U.S. Capitol.

Also check out "5 Ways Politicians Are Using Instagram" for more background on the social network and its relevance to politics.

You Might Also Like

Partisan chess game.
The Gerrymandering Fight is About Democracy -- But Not for the Reasons You Think
The Texas GOP made two significant moves in the last few months to enhance their chances in the 2026 midterms. The first made national headlines and provoked a Democratic Party response. The second has flown under the radar....
20 Oct, 2025
-
4 min read
Isn't It Weird That Congress Feels No Urgency to Re-Open the Government?
Isn't It Weird That Congress Feels No Urgency to Re-Open the Government?
The U.S. has entered Day 22 of the latest government shutdown with no end in sight. As pundits expect it to surpass the 35-day record set during Trump’s first term, a new Gallup poll shows voters’ approval of Congress has plummeted in the last month. Yet, for congressional leaders, there isn’t any urgency to re-open the government. House Speaker Mike Johnson and Minority Leader Hakeem Jeffries trade jabs back and forth in the media, but the blame game continues to be prioritized over solutions....
22 Oct, 2025
-
5 min read
Proposition 50 voter guide
California Prop 50: Partisan Power Play or Necessary Counterpunch?
November 4 marks a special election for what has become the most controversial ballot measure in California in recent memory: Proposition 50, which would circumvent congressional districts drawn by the state’s independent redistricting commission for a legislative-drawn map....
01 Oct, 2025
-
9 min read