Who Are Millennial Voters?

Author: Jane Susskind
Published: 25 Sep, 2012
●
Updated: 21 Nov, 2022●
1 min read
In 2008, young voters, or millennials, came out to the polls in full force, with 66% of them casting a ballot for Barack Obama. Millennials, or the demographic group succeeding Generation X, now makes up an integral voting bloc, and their tendency to vote along Democratic lines shows "a significant generational shift in political allegiance is occurring," Pew reports.
What are the tendencies of millennials voters? What motivates them to vote? Where do millennial voters get their information and news? Using information gathered by the marketing research company Edelman Berland and posted on visual.ly, the infographic below provides key information on the demographic of voters that may decide the election this November.

Some key numbers:
- 50% of millennial voters say that a candidate's personality is important in politics
- 80% of millennial voters plan to vote this election
- 59% of millennial voters support Barack Obama, compared to the 33% who prefer Mitt Romney
- 31% of millennial voters are mobilized through social media, like Twitter, Facebook, or YouTube
Are you a millennial? How do you get your election information?
Latest articles
Is Tulsi Gabbard Being Sidelined by Another Party?
Tulsi Gabbard can’t seem to catch a break, no matter which party or administration she joins. First, she was ostracized by the Democratic Party in 2016 when she spoke out against the party’s unfair treatment against Bernie Sanders. At the time, she was a sitting Democratic congresswoman and DNC vice chair....
26 Jun, 2025
-
4 min read
Congress Moves to Ban Unregulated, Intoxicating Hemp Being Sold at Gas Stations Nationwide
In a late-session vote last week, House Republicans advanced a sweeping change to federal hemp policy that could outlaw a wide range of intoxicating hemp products, sometimes referred to as “gas station weed,” as the hemp Farm Bill loopholes become a major policy issue in many states, including California, Tennessee and Texas....
26 Jun, 2025
-
3 min read
On Primary Day, NY Orgs Picket on Behalf of 3.5 Million Disenfranchised Voters
Much of the election coverage on Tuesday focused on the New York primaries, especially in NYC and the hotly contested ranked choice election for mayor. What got less attention, however, were the 3.5 million independent voters in the state locked out of elections they paid for....
25 Jun, 2025
-
4 min read