Social Media & Politics: You Asked, President Obama Answered

Social Media & Politics: You Asked, President Obama Answered
Published: 24 May, 2012
1 min read

Since his 2008 presidential campaign, Barack Obama has successfully navigated the internet, turning social media into a central tool in his campaign strategy. His army of followers on popular sites like Facebook and Twitter energized his supporters, mobilizing the youth to get out the vote. He utilized YouTube by creating a personalized channel, making his campaign speeches publicly available to all audiences. His Twitter page boasts 15,811,916 followers and counting. He even jumped on the latest trend, Pinterest, and created a page featuring images of his family, the campaign trail, and even Obama-inspired recipes. His campaign has recognized the growing importance of social media in political campaigns and engaged with voters across a multitude of networks.

Today, living up to his title as social media king, Barack Obama participated in a chat on Twitter, responding directly to users asking about his "To-Do" list for Congress. The official twitter account of the White House asked:

#CongressToDoList#WHChattwitter.com/whitehouse/sta…May 24, 2012

Tweeting from the White House twitter account, Barack Obama answered seven questions, initialing each response with "-bo". Here are some of the highlights:

May 24, 2012
#whchattwitter.com/petesouza/stat…May 24, 2012

Question: "What are we doing to curb, better yet avoid, dependency on oil? #WHChat"

asturtzMay 24, 2012

Question: "#WHChat What about mortgage re-finance options for homeowners trapped by underwater home prices?"

Augustmuser#CongressToDoListMay 24, 2012

Question: "What is the plan to make both sides see that a cooperative compromise is the best way forward on ALL of these to-dos? #WHChat"

mycroft16May 24, 2012

Signing out, he tweeted:

May 24, 2012

With 165 days left until the general election, Barack Obama is utilizing all channels to connect with voters, but will it work again? What do you think? Is social media a good medium for engagement?

You Might Also Like

New IVP 2026 California Governor Poll: What the Toplines Don’t Tell You
New IVP 2026 California Governor Poll: What the Toplines Don’t Tell You
Using verified California voter file data, IVP surveyed high-propensity voters from February 13 through 20. The poll tested first-choice ballot preferences alongside issue intensity on affordability and the cost of living, immigration enforcement, more choice reform, and more....
23 Feb, 2026
-
10 min read
81% of Americans Say Money Controls Politics – Can a Constitutional Amendment Fix It?
81% of Americans Say Money Controls Politics – Can a Constitutional Amendment Fix It?
Polls consistently show that nearly all Americans across the political spectrum agree that there is too much money in politics – whether from foreign sources, corporations, or so-called “dark money” groups. ...
23 Feb, 2026
-
13 min read
10 Reasons Why the Congressional Stock Trading Ban Will Never Pass
10 Reasons Why the Congressional Stock Trading Ban Will Never Pass
The overlap between committee assignments and stock ownership is not automatically illegal. Because the current legal framework permits this proximity as long as disclosure rules are followed, lawmakers are not operating under a system that forces change....
20 Feb, 2026
-
4 min read